“中国酒业协会酒与社会责任促进联盟（China SAO）”宣言

“中国酒业协会酒与社会责任促进联盟（China SAO）”宣言

社会责任在中国自古就有，儒家“五常”的“仁·义·礼·智·信”，一直被视做立世为人的根本，其中就已经高度凝练了社会责任的精华。酒类产品不仅能够满足消费者的物质需求，还能带来精神需求的消费体验。酒类企业既是社会繁荣的制造者，也是社会资源的消耗者，因此，酒与社会共生的关系就决定了酿酒企业必须以履行社会责任作为首要前提。

在企业社会责任日益受到重视的今天，越来越多的酒类企业也开始意识到承担社会责任的必要性与必然性，用行动体现了勇于肩负社会责任的思想境界和高洁情操。随着经济全球化的深入发展，酒类行业要树立现代财富观，诚然，获取利润是企业生存的基本法则，但是，我们越来越深刻地认识到，它不是企业存在的唯一理由。所谓的财富，绝非单指金钱和资本，社会声誉、环境保护、责任感、道德观等等也是企业重要的资产。

然而，单个企业的力量是薄弱的，而联合力量来推动的社会责任，无论在组织上、规模上和影响上，都能发挥更大作用。有鉴于此，今天，为了提高中国酒业的社会责任水平，强化中国酒业在国际的品牌形象和影响力，我们将主动从更宽广的发展观，以合力共同推动酒类行业的责任事业，并联合其它相关组织开展国际的交流与合作，推动中国酒业乃至中国社会的永续发展。

在此，我们庄严承诺：

一、我们追求卓越，戮力打造企业的核心竞争力，铸就企业可持续发展的基石。我们倍加珍视产品和服务的质量，切实承担起食品安全责任人的神圣使命，为消费者提供品质优良的酒类产品和服务。

二、我们积极履行社会契约与法律责任，诚实守信，戒欺戒诈。对消费者，对员工，对合作者，对关心和支持酿酒事业的一切人士，待以诚，言必信。我们深信，诚信是市场经济的灵魂，更是企业经营的最佳竞争手段。

三、我们宣传健康、适度、理性的饮酒行为，不描述、不鼓励、不纵容过量饮酒方式；在大众传播中，对酒后驾驶或从事操作有潜在危险的行为广泛宣传其危害性；在社会中宣传未成年人饮酒的危害，杜绝以未成年人为目标受众的产品宣传和诱导行为；

四、我们致力于企业发展与社会发展并重共赢，把追求价值实现与回报社会结合起来，把遵循市场法则与遵守社会公德结合起来，并源源不断地回报社会，保护生态环境，减少环境污染，积极投身公益事业。

五、我们遵循商业道德，倡导公平竞争。渴求并维护有序、良性的市场经济秩序，避免和减少恶性竞争，净化市场环境；因为，只有在公平竞争的市场中，才能展示驾驭市场的真正能力，也才能创造和实现我们的人生价值。

时代对中国酒业呼唤的不仅仅是物质财富，而感召更多的是在心灵深处注入理性的财富责任。我们既不夜郎自大，也不妄自菲薄。我们拼搏进取，始终保持永不止步的创业精神。自尊自强，自信自谦，脚踏实地，开拓进取，立足当下，放眼未来。让我们的酿酒事业更加辉煌！让我们的社会更加和谐美好！

二〇一五年七月十一日

Declaration of China SAO

Social accountability is a notion that dates back to ancient times. The five virtues of Confucianism, namely benevolence, righteousness, propriety, wisdom and fidelity, which have been regarded as fundamental ethical standards for a human, reflect the essence of social accountability. Alcoholic products not only satisfy material wants, but provide experiences that meet spiritual needs. Alcohol companies, both as creators of social prosperity and consumers of social resources, must take social obligations fulfillment as a prerequisite given symbiotic relationship between alcohols and society.

As corporate social accountability is drawing increasing attention today, a growing number of companies are coming to realize the necessity and inevitability of shouldering social obligations and take actions to demonstrate their lofty mentality and sentiments of responsibility. With the deepening of economic globalization, alcohol companies should have a modern outlook of wealth. Honestly, profit making is the basic principle for a company to survive. However, we are increasingly aware that it is not the only reason for a company to exist. The so called wealth is not just money and capital, social reputation, environmental protection, sense of responsibility and ethical values are also important assets of companies.

One single company may be of limited influence, but companies in combined efforts to promote social accountability will make a bigger impact and play a greater part. Therefore, today, in order to increase the awareness of social accountability of Chinese alcohol industry and strengthen the brand image and influence of the industry, we, on the basis of a broader outlook of development, join efforts to promote the cause of corporate responsibility, and join with other relevant organizations to carry out international exchanges and cooperation to promote sustained development of Chinese alcohol industry and Chinese society at large.

We hereby solemnly make the following commitments:

1. We will seek excellence, join hands to create core competency of companies and build a basis for sustainable growth. We will more than ever value the quality of products and services, practically perform our mission as caretakers of food safety, and provide consumers with alcoholic products and services of superior quality.

2. We will vigorously fulfill our social contacts and legal obligations, do business in good faith, and abstain from fraud and cheating. We will honestly and faithfully deal with our consumers, employees, cooperators as well as all persons who care and support the brewing undertaking. We are deeply convinced that credibility and integrity are the soul of the market economy and the best competitive edge of a company.

3. We will advocate healthy, moderate and responsible ways of drinking, will not describe, encourage or connive at overdrinking; we will widely publicize the harms of DUI or behaviors with potential risks in our communications with the public; we will publicize the harms of underage drinking and exclude any promotions and inducements targeted on minors.

4. We are committed to a win-win mode of development for enterprises and the society by giving equal weight to the actualization of value and contribution to the community, and paying equal attention to the compliance of market rules and abidance of social ethics. We are committed to on-going payback to the society, protection of the environment, reduction of pollution and an active participation in public welfare activities.

5. We will observe commercial ethics, and advocate fair competition. We are desirous of and will maintain healthy orders of market economy, avoid and reduce vicious competition in an effort to purify the market environment; this is because only in fair competition can one’s true ability to deal with the market be demonstrated and the value of our life be created and realized.

The call of our time to Chinese alcohol industry is not just for material well-being, it is all the more arousing from the depth of our soul a rational sense of responsibility for wealth. We will not be parochially arrogant, nor unduly humble. We push forward with non-subsiding spirit of entrepreneurship. Equipped with such qualities as self-respect, self-reliance, self-confidence and self-effacement, we forge ahead from a solid footing, with an eye into the future as we make our first step. We wish even greater prosperity of the brewing industry! We wish an even better and more harmonious society!

July 11, 2015

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